Katharina Kniepeiss
20+
120+
YEARS OF SPA EXPERTISE
WORKSHOPS & TRAININGS
500+
20+
PROFESSIONALS TRAINED
COUNTRIES & MARKETS
"Exceptional spa experiences begin with exceptional people."
PROFILE
A refined expertise in
luxury beauty & wellness
Katharina Kniepeiss
BUSINESS DEVELOPER & INTERNATIONAL TRAINER
Graz · Austria - available worldwide
Luxury cosmetic brands, spa & wellness
Onsite, live-virtual, blended learning
German · English
Available for new mandates
BASED
FOCUS
FORMATS
LANGUAGES
STATUS
With over 15 years in the luxury wellness industry, I combine high-end operational leadership with strategic business development. As an International Freelance Trainer and Consultant, I help global cosmetic brands and elite hotels achieve operational excellence and sustainable revenue growth.
My approach bridges the gap between scientific product knowledge and 5-star service rituals. From launching innovative wellness startups to certifying international teams for premium brands like Biologique Recherche, I ensure that every training translates directly into measurable results and guest loyalty.
I specialize in evolving the luxury experience for the next generation. By integrating specialized fields like Inclusive Oncology Wellness and Gen Z Spa Strategies, I empower my partners to stay relevant, inclusive, and ahead of market trends.
WHAT I OFFER
Training expertise for luxury brands
01
Brand Education & Training Excellence
Strategic product launch training and brand culture immersion. Leveraging my experience as an International Trainer for Biologique Recherche, I deliver high-end technical education and treatment protocols that ensure 5-star consistency for global luxury cosmetic houses.
02
Business Development & Market Strategy
Driving revenue through consultative selling and strategic market positioning. I help wellness brands and startups (like Temprastones) scale their operations by optimizing B2B sales channels, guest journeys, and high-performance upselling strategies.
03
Spa Management & Operational Excellence
Bespoke management coaching for Spa Directors and supervisors. Rooted in real-world leadership experience at the highest level of luxury hospitality, I focus on operational efficiency, team motivation, and world-class service execution.
04
Future-Proofing: Gen Z Spa Concepts
Strategic consulting for the next generation of wellness consumers. I help luxury brands adapt to Gen Z expectations by implementing authentic storytelling, rapid-result treatments, and digital-first service rituals to build long-term brand loyalty.
05
Inclusive Wellness & Oncology Skin Care
Elevating luxury through empathy and specialized expertise. I certify and train spa teams to provide safe, professional, and healing experiences for oncology guests (Wellness for Cancer), ensuring your brand is at the forefront of inclusive, medical-grade wellness.
06
Keynotes & Global Industry Insights
Engaging presentations on the evolution of the spa industry. I share expert insights on future trend - from the integration of oncology care to capturing the Gen Z market - for international congresses, trade events, and brand masterclasses.
CORE COMPETENCIES
International Training & Brand Ambassadorship
98%
Strategic Spa Consulting & Business Development
96%
High-End Sales & Marketing Management
92%
Neuro-Mental & Holistic Wellness Concepts
90%
ADDITIONAL STRENGTHS
Intercultural Communication & International Collaboration
95%
Leadership & Emotional Intelligence
93%
Creative Innovation & Product Positioning
85%
Holistic Wellness Education & Retreat Design
88%
CAREER HIGHLIGHTS
Experience & professional background
PROFESSIONAL EXPERIENCE
09/2024 - present
Marketing & Sales Manager for start-up
Temprastones by Aurox · Graz, Austria
Strategizing market entry and sales growth for innovative wellness hardware, focusing on B2B expansion and brand positioning.
2024 – 06/2025
Spa Supervisor
Hotel G'Schlössl Murtal · Mateschitz Group, Austria
Overseeing operations and team leadership for a premium wellness destination within the exclusive Mateschitz Group portfolio.
2017 – 2024
International Freelance Trainer
Biologique Recherche · Paris / International
Delivering high-level education and technical training for luxury hotel partners worldwide, ensuring the highest standards of the BR method.
2016 – 2024
Spa Consultant
Die Spa Managerin Katharina Kniepeiss · DACH-Region
Independent business development and consultancy for premium spa brands, focusing on operational efficiency and luxury service design.
EDUCATION & CERTIFICATIONS
2023
Neuro-Mental Trainer
Academie Neuromentaltraining · Salzburg, Austria
Specialized training in cognitive performance and mental health to integrate holistic well-being into professional wellness concepts.
2016 – 2023
Ambassade Biologique Recherche
Paris, France
Multiple advanced certifications in high-end aesthetic treatments, including the specialized "Wellness for Cancer" program.
2012 – 2016
Professional Esthetician & Spa Marketing
Aesthetic & Cosmetic GmbH / WIFI WKO
Comprehensive 2-year education in medical aesthetics combined with certified Spa Marketing and Sales Management expertise.
2004 – 2008
Tourism & Health Management
University of Applied Sciences Joanneum / Klessheim
Academic foundation in management and hospitality, specializing in the intersection of health, tourism, and business.
And Partner with a trainer
who knows luxury
Tell me about your brand, your team, or your challenge - no commitment required.
The most powerful luxury tool your brand has is not in a jar. It lives in the confidence, knowledge and passion of the people.
Katharina Kniepeiss
Let's
Connect
